A social media survey into the habits of Australians and their activity on Social Media has uncovered some disturbing results! Some Aussies (2.8% to be precise) would stop during an “intimate moment” to respond to a Facebook update or a tweet. It isn’t surprising to note that 64% of them are men! 885 people aged between 18 through to 70 and beyond were survey and the results are startling! Other results include 3.2% have admitted to stopping and using Facebook in a “Place of worship”. This really does make you stop and wonder how on earth did we cope without the modern day necessity that is Facebook!
Brands and Marketers even those of the top names such as google, Microsoft and Starbucks are struggling to derive value from their Facebook presence. According to a new study by Forrester Research the survey of over 500 United States and European marketing professionals found that most were failing to use Facebook to its full potential. This is apparently due to a lack of focus an understanding of Facebook, the resources available on it and its measurements.
One of the giant face’s of Social Networking, Shona Mackin, who is chief engagement officer of the Facebook agency Socialface, agreed that brands’ Facebook pages were often neglected.This emphasises that building a Facebook presence is a long-term process as explained by Shona Mackin
“It’s not about creating a great looking logo, or a running a one-off campaign – things that traditionally marketers have been excellent at. It’s about having a conversation, being social, and demonstrating that you’re a company worth doing business with.”
Custom Paper Toy Creations
If you love paper creations as much as i do check out these paper creations that i stumbled across. They are colourful creations from a Missouri based Artist, Matt Hawkins, who has been dabbling in paper creations since 2007. He is featured in this months Creative Review (UK issue) and you just can’t help but love his work. Find the full article at http://creativereview.co.uk/cr-blog/2011/november/paper-toys-custom-paper-toys/ and if you really love what you see you can follow Matt at http://www.custompapertoys.com/