iSOFT engaged M&a to produce its eagerly anticipated Lorenzo launch – an IT product which seeks to revolutionise the infrastructure of the Healthcare industry globally.
With a goal of attracting 30 key delegates from across the entire healthcare sector, as well as relevant media bodies, M&a implemented an integrated communications strategy. This proved extremely successfully with M&a attracting 120 people – 400 % above their target!
When embarking upon venue selection M&a sort to mirror the client’s current business objectives as iSOFT are currently undergoing a rebranding process. Which this in mind, M&a selected The Sydney Theatre at Walsh Bay. The traditional redbrick façade colliding with an injection of postmodern architecture encapsulated the integration of old and new perfectly. The unique Richard Wherrett Studio on the ground floor was utilised for the official content delivery, complete with a live webcast, an integrated media component and a recording facility. Creative audio visual and lighting was used by M&a to ensure the event differentiated itself from other launches, and remained consistent with the Lorenzo branding. After the briefing session, the upper-deck enabled the buffet luncheon and networking opportunity to unfold in a casual, yet controlled environment. The Ruth Cracknell Room located on the same level enabled delegates to interact with key presenters and iSOFT staff on a one-to-one basis.
Congratulations to the M&a team for yet another memorable event!