Strategy has never been a more important investment than right now. New channels, analytics and new capabilities demand that you get on the front foot and stay there.


Consumers are spoilt for choice when it comes to engaging with the messages brands take to market today. With the explosion of digital channels and a plethora of techniques available to track behaviour, the consumer has been empowered to define the way they interact with your brand. Enter strategy.


A well-considered strategy enables you to take a targeted approach to communicating with your audience. A solid understanding of your brand through the eyes of your consumers means you can deliver messages that are both engaging and relevant to them as individuals. We believe an integrated approach is the key to a successful campaign and creating that meaningful connection.


With over 26 years of helping some of the world’s most desirable brands communicate, McCorkell has the qualifications to help you start a conversation and keep it relevant as technology and human behaviour continues to evolve.


Marketing Planning

Defining Strategic Marketing Objectives

Determining Strategic Focus

Defining Customer Targets and Segments

Competitor Analysis

Differential Advantage

Marketing Mix


Monitoring Performance

Marketing Plan Creation

Branding Design


Discovery and Insights

Brand Architecture

Brand Mission and Vision

Brand DNA Structure

Branding Idea and Positioning

Naming Convention

Trademark and Licensing

Identity Design, Logo and Treatments

Brand Style Guide


Research Planning

Objectives and Goals

Research Methodology

Questionnaire Development and Scripting

Data Planning

Analysis, Insights and Conclusions


Proposition Development

Creative Ideation


Communications and Publicity

Channel Strategy

Media Strategy

Engagement and Experience Strategy

Content Creation and Execution

Brand Applications

Measurement, Metrics and Analytics