Strategy has never been a more important investment than right now. New channels, analytics and new capabilities demand that you get on the front foot and stay there.
Consumers are spoilt for choice when it comes to engaging with the messages brands take to market today. With the explosion of digital channels and a plethora of techniques available to track behaviour, the consumer has been empowered to define the way they interact with your brand. Enter strategy.
A well-considered strategy enables you to take a targeted approach to communicating with your audience. A solid understanding of your brand through the eyes of your consumers means you can deliver messages that are both engaging and relevant to them as individuals. We believe an integrated approach is the key to a successful campaign and creating that meaningful connection.
With over 26 years of helping some of the world’s most desirable brands communicate, McCorkell has the qualifications to help you start a conversation and keep it relevant as technology and human behaviour continues to evolve.
Defining Strategic Marketing Objectives
Determining Strategic Focus
Defining Customer Targets and Segments
Marketing Plan Creation
Discovery and Insights
Brand Mission and Vision
Brand DNA Structure
Branding Idea and Positioning
Trademark and Licensing
Identity Design, Logo and Treatments
Brand Style Guide
Objectives and Goals
Questionnaire Development and Scripting
Analysis, Insights and Conclusions
Communications and Publicity
Engagement and Experience Strategy
Content Creation and Execution
Measurement, Metrics and Analytics