MarTech
Do you have the right technologies and data in place to enable your team to execute on great marketing strategy?
In this era of Marketing Automation Platforms (MAP), Customer Relationship Management (CRM), and Big Data, marketers have skipped cheerfully past IT and are taking their digital marketing efforts into their own, capable hands. While technology certainly helps marketers get the job done, it never takes the place of the right strategy to achieve your goals.
Nevertheless, understanding the capabilities of the marketing technologies that you have invested in or are wanting to invest in is now a core responsibility of modern marketers. Let McCorkell guide you through this journey with our proven approach to implementing platforms and executing campaigns with many of the top vendors in the market today.
The Marketing Technology team at McCorkell is a group of tech-savvy marketers with a genuine passion to help you reach modern marketing nirvana.
MARKETING AUTOMATION
Campaign Execution + Optimisation
Marketing ROI + Attribution
Implementation + CRM Synchronization
Modern Marketing Assessment
Vendor Recommendations
MAP Hacks
Strategy & Workshop;
– Lead Lifecycle
– Lead Scoring
– Sales + Marketing Alignment
– Content Gating
Template Builds;
– eDMs, Landing Pages
– Forms, Campaigns
Familiarisation;
– Marketing-centric platform instruction
– Documentation + Guides
– Sales Enablement
DATA, ANALYTICS & INSIGHTS
Strategy
Reporting + Analysis Dashboards
Acquisition
Data Washing
Data Verification + Cleansing
Segmentation
CRM
Ongoing Management
System Administration
Architecture + Customisation
System Optimisation
Integrations + Troubleshooting
Marketing Automation Synchronisation Support