Marketing
Technology

Do you have the right technologies and data in place to enable your team to execute on great marketing strategy?
In this era of Marketing Automation Platforms (MAP), Customer Relationship Management (CRM), and Big Data, marketers have skipped cheerfully past IT and are taking their digital marketing efforts into their own, capable hands. While technology certainly helps marketers get the job done, it never takes the place of the right strategy to achieve your goals. 

 

Nevertheless, understanding the capabilities of the marketing technologies that you have invested in or are wanting to invest in is now a core responsibility of modern marketers. Let M&a guide you through this journey with our proven approach to implementing platforms and executing campaigns with many of the top vendors in the market today.

The Marketing Technology team at M&a is a group of tech-savvy marketers with a genuine passion to help you reach modern marketing nirvana.

 

MARKETING AUTOMATION

 

Campaign Execution +

    Optimisation

Marketing ROI + Attribution

Implementation + CRM Synchronization

Modern Marketing Assessment

Vendor Recommendations

MAP Hacks

Strategy & Workshops

– Lead Lifecycle

– Lead Scoring

– Sales + Marketing Alignment

– Content Gating

Template Builds

– eDMs, Landing Pages

– Forms, Campaigns

Familiarisation

– Marketing-centric platform instruction

– Documentation + Guides

– Sales Enablement

CRM

 

 

Ongoing Management

System Administration

Architecture + Customisation

System Optimisation

Integrations + Troubleshooting

Marketing Automation Synchronisation Support

DATA, ANALYTICS & INSIGHTS

 

Strategy

Reporting + Analysis Dashboards

Acquisition

Data Washing

Data Verification + Cleansing

Segmentation

 

Data rental

Data purchase

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