Digital

 

Are you giving your users the experience they crave?

 

Not that long ago digital was an afterthought for most businesses. In the blink of an eye, engaging users through an effective digital strategy has become an important and necessary part of the marketing landscape.

 

Digital and its off-spring, Adtech and Social, are now the lead engagement points for most brands. The reason? Digital, Adtech and Social deliver prospects, customers, conversions and most importantly, revenue. Consumer empowerment through technology is driving this shift.

 

McCorkell understands that all digital branding is local. And we get that it’s about the customer experience at every touch-point. Those experiences are far from passive and there’s a reason why the word ‘audience’ never caught on in the digital world, and why ‘user’ is still the most ubiquitous phrase. Users are already demonstrating engagement with your brand. They are in the door and they demand to be treated with respect or they will quickly disappear.

 

DIGITAL PLANNING AND CREATION

Defining Digital Objectives

Defining Financial Goals and Metrics

Process Definition

Digital Brand Strategy and Positioning

Defining User Universe and Segments

Digital Experience Strategy

Adtech, SEM, SEO and Social Strategy

Communications Strategy

Content Creation and Formats

DIGITAL DEPLOYMENT

Domain Set-up

Staging, UAT Policy and Process

SEM and SEO Creation and Execution

Content Delivery

Adtech campaigns

Programmatic buying

Social Engagement & Publishing

DIGITAL PRODUCTION

Wireframe and UX

Technical Development

Front/Back End Integration

CMS Scoping

Functionality and Design

Data Management Capability

Compliance and Security Policy

Coding and Programming

HTML Production

Analytics Set-up

DIGITAL EVALUATION

Analytics and Path Analysis

Metrics and KPI Evaluation

Engagement Evaluation

Messaging Evaluation

Fiscal and ROI Evaluation

Trends, Buzz and Inflection Points

Social Relationship Management

Business Intelligence Dashboards