Client Services


Identification, differentiation, interaction and customisation are all hallmarks of great Direct Marketing campaigns.


By some estimates consumers receive well over 3,000 direct messages every day – so the importance of ensuring your marketing activity and messaging hits the mark cannot be underestimated. One2One marketing is the ultimate art of mass customisation. It provides the ability to deliver personalised dialogue between brands, customers and potential customers.


Who are your customers? What are their preferences? How do they like to engage with you and which channels do they prefer to use? What are their key triggers and at which stage of the buying cycle are they currently positioned. Are they users, decision makers or important influencers?


McCorkell has turned One2One Marketing into an art form for over twenty two years. We love helping the world’s greatest brands deliver pragmatic, creative and measurable One2One solutions. And the results speak the truth.



Defining One2One Objectives

Determining strategic focus

Defining Customer Targets and Segments

Direct Response Strategy

Prospecting Strategy

Retention Strategy

CRM and Content Marketing Applications

Media Planning and Buying



Content Aggregation and Delivery

Social Media and Intelligence


Proposition Development

Creative Ideation

Content Creation and Execution


Design and Artwork Creation

HTML Production

Print Production

Mailing and Postage Fulfilment


List Acquisition and Creation

Segmentation and Profiling

Database Architecture, Construction and Deployment

Cross-Selling, Up-Selling

Response Modelling

LTV (Life Time Value)

Churn Prediction

Re-Activation Modelling

System Integration


eDM and SMS Applications

Online and Digital Execution

Direct Mail Production

Inside Sales Integration

TM and Contact Centre Operations

Sales Promotion and Activation

One2One Engagement and Experience Strategy

Measurement, Metrics and Analytics