Identification, differentiation, interaction and customisation are all hallmarks of great Direct Marketing campaigns.
By some estimates consumers receive well over 3,000 direct messages every day – so the importance of ensuring your marketing activity and messaging hits the mark cannot be underestimated. One2One marketing is the ultimate art of mass customisation. It provides the ability to deliver personalised dialogue between brands, customers and potential customers.
Who are your customers? What are their preferences? How do they like to engage with you and which channels do they prefer to use? What are their key triggers and at which stage of the buying cycle are they currently positioned. Are they users, decision makers or important influencers?
McCorkell has turned One2One Marketing into an art form for over twenty two years. We love helping the world’s greatest brands deliver pragmatic, creative and measurable One2One solutions. And the results speak the truth.
Defining One2One Objectives
Determining strategic focus
Defining Customer Targets and Segments
Direct Response Strategy
CRM and Content Marketing Applications
Media Planning and Buying
Content Aggregation and Delivery
Social Media and Intelligence
Content Creation and Execution
Design and Artwork Creation
Mailing and Postage Fulfilment
List Acquisition and Creation
Segmentation and Profiling
Database Architecture, Construction and Deployment
LTV (Life Time Value)
eDM and SMS Applications
Online and Digital Execution
Direct Mail Production
Inside Sales Integration
TM and Contact Centre Operations
Sales Promotion and Activation
One2One Engagement and Experience Strategy
Measurement, Metrics and Analytics