Ricoh repositions with McCorkell

Ricoh Australia has appointed integrated marketing strategy and services agency McCorkell to produce its marquee events schedule in 2019.


The addition of Events to the Ricoh service schedule extends the appointment of McCorkell as the master strategic agency earlier this year. In a three-way competitive pitch, McCorkell secured the contract win for advisory and execution services across brand, creative, marketing technology, content, campaign execution, digital and direct marketing, advertising and product launches.


Ricoh CMO, Tori Starkey headed up the pitch process following her move from VMware to lead marketing and product as part of Ricoh’s commercial transformation strategy under Managing Director, Andy Berry.


“We selected McCorkell as our strategic agency because they demonstrated real acumen around the transformative vision of the Ricoh leadership team and the transition of the Ricoh brand from a heritage in print and document management to a future as a digital workplace solutions leader” said Ms. Starkey. “This vision was tightly integrated into their bid for our Events business with an innovative, creative pitch that resonated deeply with the selection panel.”


McCorkell will now lead out delivery of the 2019 Corporate Sales Kick Off along with marquee industry events, Integrate, Printex and ASBA, which represent a significant proportion of marketing attributable sales revenue for Ricoh year on year.


The win follows closely from McCorkell announcing its appointment as B2B marketing services agency for Australia Post only weeks ago. Managing Director, Karen Powell identified the advisory strength of the team as contributing to the continued growth of the agency.


“McCorkell has a reputation as a revenue performance agency and we have excelled in that pursuit for many years, but with this has come an exceptional knowledge base in B2B business and sales models, commercial strategies and growth cases. It is this expertise that will drive our advisory services forward and we are extremely proud to be a part of the bold, brave and powerful vision that Tori’s team is creating for the Ricoh brand.”


Pitch Lead: Lexie Walker, APAC Head of Events
Creative Lead: Rob Omodiagbe, APAC Head of Creative
Account Lead: Kirsty Dagnall, Senior Account Manager
Strategic Advisors: Bronwyn Cook and Samantha Marks