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6 Cool Ways Social Media Works for Business

6 Cool Ways Social Media Works for Business

Author: Quaetapo | McCorkell Digital Technical Director | Asia Pacific   Social media has transformed the landscape and it’s impact has been nothing short of incredible. Across the spectrum of ways we communicate between family, friends and colleagues, social...

5 Tricks with domain names

5 Tricks with domain names

Author: Katalin Pribusz | M&a Digital Producer When choosing your company or product names, consider these 5 tricks with domain names. An effective domain name is part of the overall user experience. Domain name extension – play with the words If your...

5 Tips for Programmatic Advertising

5 Tips for Programmatic Advertising

Author: Anna Ng | M&a AdTech Specialist I often talk to people about Programmatic Advertising and I get the response, ‘Progra what?’ Well, if you’re running any online advertising campaign you need to be familiar with this, so let’s break it down. No doubt...

The 7 pillars of the modern marketeer

The 7 pillars of the modern marketeer

Author: Quaetapo | M&a Digital Technical Director | Asia PacificThe pace of change is daunting. It’s only been 20 years since email entered the landscape en masse and 10 years since YouTube and Facebook changed the way we socialise.In that time, behind the scenes...

What is Marketing Technology?

What is Marketing Technology?

Author: Rachelle Kerr, M&a Marketing Technology Director - Asia Pacific When I tell people I work in marketing technology, I often get a blank stare. They're not sure what to make of that (or maybe it's me?). And I'll be honest, I often have a hard time...

Hungry for Content?

Hungry for Content?

Author: Glenn Whitehead, M&a Creative Director Here’s a snapshot of goodness to procrastinate with. If you’re taking a break, grab your warm beverage of choice, and take a few minutes to immerse yourself with these gems. Professor Scott Galloway Winners/Losers in...

Creating Valuable Content

Creating Valuable Content

Mods. Pioneering the multiple display of content fast approaching from behind. Author: Glenn Whitehead, M&a Creative Director Content is one of those areas of modern business where everyone sees the need, but many aren’t meeting the expectations of their audience....

A Brief on Effective Briefing

A Brief on Effective Briefing

Author: Glenn Whitehead, M&a Creative Director Briefing doesn’t have to be extreme but sometimes it helps to get loud. Let’s chat about briefing…specifically how to do it well. How often have you heard about a project running off the rails in a burning fireball...

The power of being single-minded

The power of being single-minded

Author: Glenn Whitehead, M&a Creative Director In advertising, the term single-minded proposition gets thrown around quite a bit. Sometimes it goes by other names as people try to make it easier to grasp. You might hear unique selling point or point of...

A closer look at Immersive events

A closer look at Immersive events

Author: Isabelle Ohler, M&a Event Producer - Asia Pacific Immersive technology and events can make the participants feel deluged with experience. But how does one create an experience that services every attendee however different their expectations might be? The...

M&a acquires Australian Corporate Data

M&a acquires Australian Corporate Data

McCorkell & Associates (M&a) has acquired Australian Corporate Data (ACD), the longest established source of high quality business contacts in Australia. “Adding ACD to our stable of integrated services will give our clients timely access to invaluable...

Creating clarity around Content Marketing

Creating clarity around Content Marketing

Author: Bronwyn Cook, M&a Senior Account Manager You can’t go two or three posts on LinkedIn or Twitter these days without seeing something about Content. Content is King. Content is the new black. Frank Underwood talks content marketing. The amount of buzz about...

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