Agency ramps up strategic play as B2B demand surges for digital.
Sydney, NSW, 23rd June 2020. A surge in demand for digital service integration across its B2B client roster is being met with the appointment of Timothy Whitfield as Head of Integrated Technology for McCorkell.
A digital media and advertising technology veteran, Whitfield held senior strategic roles directing operations and technology for GroupM, Xaxis and Sizmek before joining McCorkell. He will lead a team of data, digital, automation and technical specialists to deliver services that solve marketing stack challenges and increase the value of investment.
Karen Powell, managing director of McCorkell said “Our agency has been at the forefront of introducing B2B marketing stack technology into the region for decades. We are deeply committed to supporting capability uplift, technology maturation and stack utilisation in APAC marketing organisations. Tim has a unique set of skills that make him the right fit to lead on that aim.”
CEO, Scott McCorkell said “Tim has an impressive breadth of knowledge, experience and management capabilities and will nicely complement our seasoned leadership team.”
Mr. Whitfield said “Bridging data intelligence, automation and advertising layers in the modern marketing stack is an exciting challenge. I look forward to tackling it as part of this experienced and innovative team.”
Timothy Whitfield has 15 years expertise in advertising technology, programming, network architecture and database solutions. He holds a Bachelor of Technology in Optoelectronics, Maths and Physics from Macquaries University. Tim is a guest lecturer at Sydney University and ranks in the top 10 percent of authors for the Social Science Research Network.