McCorkell Meets B2B Martech Demand Head On

Vijay Nair joins the agency’s Marketing Technology team

Sydney, NSW, 24 August  2020.   Unprecedented demand for B2B marketing automation expertise is being met by McCorkell’s appointment of Vijay Nair as Principal Solutions Architect (Tech Services) based in Singapore. 


Prior to joining the agency, Mr. Nair held senior specialist Martech roles with Colt Technologies and global demand generation heavyweight MarketOne. Most recently he has been delivering cutting-edge solutions for clients including HCL, Infosys, L&T Infotech, TCS, Wipro and SLK Software. 


In his role, Mr. Nair will be responsible for strengthening McCorkell’s B2B Martech services and integration with Intech services. His expertise in middle-sales-funnel focussed Martech, completes McCorkell’s full-funnel digital marketing capability from first touch to purchase. 


Karen Powell, McCorkell Managing Director commented “We are committed to guiding our clients through their digital marketing journey by providing innovative, next-gen marketing solutions. Vijay brings outstanding skills and knowledge to deliver the future of Martech and marketing automation for our clients.”


Mr Nair said, “B2B marketing is getting more intelligent with the advent of technologies like AI/ML, augmented reality and advanced tracking capabilities. I’m excited to help McCorkell deliver a hybrid of these capabilities for our clients including automation, statistical models, intelligence and reporting.”