Are you giving your users the experience they crave?

Not that long ago digital was an afterthought for most businesses, now it’s a non-negotiable. Digital and its off-spring, Adtech and Social, are now the lead engagement points for most brands. The reason? Digital, Adtech and Social deliver prospects, customers, conversions and most importantly, revenue. Consumer empowerment through technology is driving this shift, therefore engaging users through an effective digital strategy has become an important part of the marketing landscape.

McCorkell understands that all digital branding is local. And we get that it’s about the customer experience at every touch-point. Those experiences are far from passive and there’s a reason why the word ‘audience’ never caught on in the digital world, and why ‘user’ is still the most ubiquitous phrase. Users are already demonstrating engagement with your brand. They are in the door and they demand to be treated with respect or they will quickly disappear.