itX marks the spot

After a series of competitive pitches over the past few months, M&a is proud to announce winning the creative services for itX and their channel partners in 2009. itX is considered Australia’s leading value-add distributor of IT software and hardware with some of its key clients including giants such as Sun Microsystems, Apple and Trend Micro to name a few.

Scott McCorkell, Managing Director M&a, was delighted with the win saying “it’s a great honor to be working with such a recognised industry leader”. This is highlighted through the recent awards itX has won -Citrix APAC distributor of the Year, ARN – Winner of Software Distributor of the Year , CRN – Winner of Security Distributor of the Year.

The collaboration is already well under way with several campaigns earmarked for release in early February. Paul Sadler, Marketing Manager itX, said “We need to maintain our position as market leader, and that means using a creative agency who understands our business as well as the many other tiers of business that operate within the IT industry. M&a are at the top of their game and have readily embraced our objective so we’re looking forward to this new relationship.”