Hit by the Truth.

M&a have launched a new national advertising campaign for the Audit Bureau of Circulations (ABC) and the Circulation Audit Board (CAB), to tie in with the release of their new online data portal – www.auditbureau.org.au

The ABC print and online campaign features the proposition “You never know when the truth will hit you”, with Harold Mitchell, Executive Chairman, Mitchell Communication Group, and Belinda Rowe, Chief Executive, ZenithOptimedia providing their services as talent for the photo shoot. The CAB focuses on the proposition of “Looking for numbers you can trust?” for the ‘Scales’ and ‘Combi’ executions.

Look out for these ads in various National, Metro and Community Newspapers, and other Magazine Publications.