Managing Director APAC
With an extensive background in both Finance and Events, Karen has been driving McCorkell & Associates forwards as our Managing Director. With a focus on client growth, partnerships and alliances – namely BBN and ICON across APAC.
12 years ago, Karen was the venue manager at an event we were running – after she turned it around from the brink.
She now leads the agency’s regional business strategy and market development direction along with managing over 150 full-time staff regionally.
Karen has also been the strategic visionary behind developing and driving regional go-to-market strategies for multinational brands, including LinkedIn, Lexus, EMC, Google, PayPal and VMware.
As a marketing specialist with a vast network in the vendor, reseller, systems integrator and analyst community, Karen’s core strength is producing integrated strategies focused on generating sales pipeline through end user and channel marketing programs.