The M&a events team finished April on a high note after successfully producing the 2009 Sybase Summit. M&a executed the one day conference for Sybase customers & partners at The Four Points in Sydney.
The pinnacle for M&a was the number of registrations and attendees. We exceeded the target for delegate registrations by delivering 265 registrations and 226 attendees. Jacqui Tracey; M&a Head of Events, considers this result extraordinary saying “not only did we set big goals for our client, we over delivered on those goals”.
Jacqui attests the success to M&a and Sybase committing to a comprehensive communications plan. The focal topic “Beat the Market, Grow Your Business in 2009” was successfully transcended across all mediums.
A highlight of the event was speaker Irfan Khan, Sybase Chief Technology Officer, who gave an informative overview of the future of Sybase and it’s vision for the ‘Unwired Enterprise’. Dr Chris Caton, Chief Economist BT Financial Group, gave a somewhat humorous and poignant take on the current economic climate.
The event concluded with a bubbling cocktail party with entertainment from The Radio City Cats. The inaugural event was deemed a huge success, and a most enjoyable event was had by all!