Australia Post has appointed McCorkell & Associates as their primary B2B agency partner after a four month selection process involving seven agencies.
McCorkell will work with the Business & Government B2B marketing team on to deliver marketing strategy and consulting, planning and creative services.
McCorkell is an integrated marketing agency, specialising in B2B buyer engagement to drive intelligence, brand, performance and experiences. Established in 1991, McCorkell includes leading brands such as SAP, Ricoh, VMware, Telstra Global, EY and American Express on its APAC client roster.
Karen Powell, McCorkell Managing Director said “We are thrilled to have been selected as the B2B agency of record for Australia Post. The opportunity to partner with such an important and iconic Australian brand is incredible and we look forward to bringing 27 years of B2B engagement knowledge to the table.”
“Australia Post selecting McCorkell is testament to our B2B sector knowledge and experience,” added McCorkell CEO, Scott McCorkell.
Rebecca Burrows, General Manager Segment Development and Marketing – Business and Government at Australia Post said “we were impressed by the breadth of specialist B2B marketing services offered by McCorkell and their passion and experience in delivering true value to business and government segments. We look forward to partnering with the team as we help our customers get the most from Australia Post”.