Those trying to keep up with M&a’s recent projects could be excused for having water in their ears as we are riding the waves harder than Taj Burrows these days. So; here is an update just for you:
Coca Cola (Glaceau Vitamin Water)
M&a Launched a new sub brand for the world’s largest soft drink manufacturer, with ‘through the line’ creative executions and activations to some two million people; island wide.
M&a also rolled out the first ever road show for Google. The Google road show toured across six cities and four countries; Australia, Singapore, Hong Kong and India, in APAC with over 2000 attendees. The road show exceeded expectations by some 137%.
M&a have been operating as the Lexus customer call centre and fulfilment house: providing a superior level of customer service to their owners for over a year now. Lexus have been so impressed by M&a’s delivery that they have recently engaged M&a to deliver their below the line marketing. M&a are utilising a sophisticated marketing automation tool which allows for personalised engagement of prospects to nurture them through the sales cycle.
M&a were engaged to deliver the inaugural Australasian Retail Credit Risk Conference in Australia. M&a were chartered with delivering an event that paid for itself by securing 150 paid delegates. M&a exceeded expectations with 192 registered delegates which allowed the profits to be donated to charity.
One of Australia’s largest banks got a national through the line campaign treatment for its annual online trading competition. Attracting over 4500 competitors, and new business leads.
M&a were engaged to roll out a series of lead generation campaigns for Sophos Endpoint Security & Data Protection Solution. M&a covered the entire campaign from; conceptualization to; creative implementation including; database acquisition and leads prospecting. The campaign spanned across alaysia, Indonesia and India, achieving successfully response.
Telstra International Group
M&a produced a one minute TVC, for a Global telecommunications provider. The commercial was viewed by an audience of over 120,000 captive members.
M&a were engaged in UPS Intra Asia campaign. The objective of this campaign was to increase the number of package deliveries from their existing SME customer base. A postcard DM with scenic locations of key target countries was developed. The DM was mailed out to 6000 recipients across Asia and UPS received 12.4% increase in sales volume from this campaign.