ad:tech 2017: Revolution in the Attention Economy

March 10, 2017    

By Isabelle O’Brien

There’s no denying that digital transformation has torn through the fabric of the marketing industry as we know it. Digital disruption has completely changed the face of our industry, and marketing agencies and departments worldwide are feeling the effects as challenges arise integrating technology stacks, deploying new softwares, and upskilling to streamlined, agile apps and programs from the dated ones first implemented at the dawn of Web 2.0.

Events like ad:tech have been helping marketer’s adjust to these huge changes, and develop their digital knowledge for the past 11 years (20 in New York!). Bringing together a wide selection of marketers, exhibitors, digital professionals, and thought leaders, ad:tech has consistently provided amazing opportunities for marketers.

In previous years, speakers from both local and multinational enterprises such as Marketo, Optus, Mimco and IAG insurance enlightened attendees with insights and deep dives on topics such as personalisation, digital disruption, and influencer marketing.

As technology strengthens its grip on the marketing industry, innovation and creativity in digital strategies is increasingly proving to be a successful strategy in marketing campaigns everywhere.

Ad:tech 2017 bears the theme ‘Revolution in the Attention Economy’, and reflects this shift in the industry, with an agenda that features speakers from industry disruptors such as eHarmony, Facebook, and Volvo on topics spanning:

– Metrics and measurement in the fast-paced world we live in

– Generational and demographic targeted marketing,

– The impact of emerging tech on branding

– The relationship between strategy & creativity

M&a is also thrilled to announce our own Managing Director, Karen Powell, will be speaking on the thought provoking topic, ‘The 3am Decision’, exploring the logic, impulse, and perceptions that keep us up at night, or conversely, wake us up at night.

To celebrate, M&a is excited to offer our friends and colleagues a 25% discount off ticket prices, with our exclusive discount code MCCORKELL. Simply enter it at the checkout to secure your discounted ticket.

Don’t miss out on your chance to attend ad:tech, the premier digital marketing event of 2017. Offering exclusive access to keynotes, the ad:tech exhibition centre, and a breadth of networking opportunities with like-minded digital professionals.

The premier digital marketing event in the Australian Marketing Industry, ad:tech 2017 takes place over two days at the Hilton Hotel Sydney, on the 14th and 15th March 2017. Now in it’s 11th year, ad:tech continues to show marketers innovation and opportunities for both personal and professional development. Ad:tech 2017 tickets are available at .